Our breeding approach
Strong female lines, functional phenotype and measured performance.
Phenotype matters, but only when it is tied to function, fertility, longevity and commercial value. Every decision sits across two disciplines: the eye and the data.
The eye and the data
One without the other is guesswork. Together, they let us breed with intent and prove it.
Phenotype with purpose
Type is the visible evidence
Phenotype is the cattle in front of you - structure, softness, capacity, femininity, doing ability. We assess every animal for the traits that determine whether a bull or cow will hold together in a real production system.
At Moorunga, type is never the end goal. It is the visible evidence that the genetics underneath are doing their job. If a bull cannot walk, work and last in the paddock, no figure on a page will fix it.
Proof through genomics
How opinion becomes proof
Genotype is the animal's genetic blueprint - the traits it inherits and the performance it can transmit. We use genomic testing across the herd to move beyond pedigree assumption and into measured fact.
Genomics sharpens the accuracy of our EBVs at a younger age and gives us clearer insight into growth, carcass, fertility and maternal performance long before those traits express themselves visually.
Data integration
Reading the whole animal
A breeding decision is only as good as the information behind it. Phenotype, genomics and recorded performance sit together - never a single trait in isolation.
Recorded & benchmarked
Birth weights, growth rates, structural assessment, scrotal measurement, fertility outcomes and carcass scanning across the program.
A commercial reference
Our commercial herd at Lima Park gives us a working reference point most studs don’t have - telling us what is and isn’t working.
A maternal base
A multi-trait approach weighted toward maternal strength, fertility, structure, doing ability and carcass merit. Selection starts with the cow.
We breed Angus cattle that are visually correct, genetically sound and commercially relevant.Not for sale day - for the years of work that follow it